Today I bought a sandwich. It was a bit plain, and filled with rather too much salad for my liking. On the way out of the shop, I noticed an advert for some new fruit drinks.

“No additives,” the label proclaimed, just under the bit which said “vitamin enriched.”

Is it just me, or are these two statements incompatible? Perhaps vitamins aren’t additives at all. Although, of course, they are themselves quite unfriendly chemicals which are toxic in higher doses.

I thought of this metaphor – vitamins are a little like oil in a car. They stop the body grinding to a halt, and generally lubricate life’s natural processes. In high dosages, however, the engine will be ruined.

As soon as people realise that vitamins are just lubricants, the sooner we can stop these fad-dieting aggressively-marketed food products.

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