Apparently Sony has been trying their hand at viral marketing, although without a great amount of success…
Some “teenagers” set up this site (not working at the mo) to discuss how all they wanted for Christmas was a PSP. Unfortunately, they all turned out to be corporate whores.
This Youtube video shows some of the key features of the sham, originally exposed in this Something Awful thread.
Mind you, they do say that all publicity is good publicity.